Activity ONE:
Create your own ad!
You must create an A4 sized advertisement using the website Canva.
Advertisement must include at least one Basic Persuasion Technique.
Students must include a 300 word analysis of their advertisement
This analysis must state the mood, theme, purpose and audience. It must include a justification of the language chosen. This justification must include use of the structures and features of language. You must justify your choice of image, and state whether the people in your advertisement are demanding or offering contact. You must also state the distance of the shot and the meaning of that distance. You must analyse your advertisment for meaning, as well as break down the composition and purpose (what larger interest does your meaning serve?) and place your ad in a larger context.
For example:
Analysis:
My advertisement is for the fictional store "Roberts Optics". The "Basic Persuasion Technique" I have chosen to utilize "association" because my advertisement is showing people having fun at the beach, unencumbered by glasses. The mood of my ad is happy. The people pictured are all having fun, the sun is setting. It is a classic summer beach scene. I have used blue, which is a very popular colour and has been shown to make people calm, and orange, which makes people feel happy and excited. The theme of this ad is that glasses are holding you back, and with LASIK treatment you will be able to have fun with your friends. The purpose of the advertisement is to induce people to spend money on an expensive laser eye correction treatment. The ad does not focus on the price or the pain. Instead, it endeavors to make people feel excitement about the procedure. The audience is people who wear glasses. The tag line, "live beautiful", is an abuse of language. If the ad were using correct language it would say "live beautifully". The picture in the ad has been taken from far away and is an interpersonal shot. This technique has been used to create distance from the audience, to make them feel like they are not (yet) part of the fun. The subjects are not looking at the camera, and so they are not making a demand of the audience. The advertisement makes an offer. "Have LASIK treatment with us and you will be able to join in on the fun." The subjects are detached for the same reason. The advertisement wants the audience to feel excluded. Its a simple advertisement that attempts to make the audience feel calm about LASIK but excited and happy about the possibility of glasses-free living, excluded from the fun at the beach whilst still maintaining the fondness of the memory. Through the use of the simple tag line, ‘live beautiful’, the ad uses abstract language, live, which implies their product as being more than simple corrective eye surgery. The ad also uses the imperative mood, it encourages or urges us to have this procedure carried out so that we can be part of this group of beautiful people. The use of short clauses and the second person is also evident. The connotation of the word beautiful leads to an emotional appeal targeting peoples possible insecurities relating to their vision and their wearing of glasses.