Persuasion & advertisement
  • Advertising
  • Text
  • Image
  • Techniques
  • Construction
  • Pitch
  • Reference

Year 9 English 

Advertising comes in all shapes and formats.  Have a look!
Outdoor/ Ambient
Picture
TV Ads
Viral Campaign
Magazines
Billboards
Persuasive Writing
Language in Advertising

Analysis checklist

Ads are designed to make us think about a product or service.  Ask yourself what the ad is wanting you to feel or do.  Who does it want to specifically talk to?  Consider the following analysis checklist when viewing advertisements. 
1.  Mood/ Tone
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2. Theme
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3. Purpose
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4. Audience
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Annotated example for checklist:

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